Google doesn't read your content like a human

You wrote the perfect text. You used the right keywords. But Google still ranks your competitor higher. Why? Because Google speaks code, not English.

Google doesn't read your content like a human
Kevin Bosteels
Technical SEO Web Performance Google Strategy

Key Takeaways

  • Google is a robot; it reads structure, not prose
  • Messy code confuses crawler bots
  • Automated Schema markup is essential for ranking

Google is not a human. It is a mathematician.

You write prose; Google reads code. If your code is “spaghetti,” you are invisible, no matter how beautiful your text is.

At Devstate, we build Technical SEO directly into the architecture.

While you look at the design, Google looks at the structure. It scans for:

  • Semantic HTML: Are your headings (h1, h2) actually headings, or just bold text?
  • Schema Markup: Does your code explicitly tell Google “This is a product” and “This is the price”?
  • Crawl Budget: Is your site efficient enough for Google to index all your pages before it gets bored and leaves?

If your website builder generates messy “spaghetti code,” Google gets confused. And a confused bot doesn’t rank you.

The speed penalty

As we explain in Speed is your best salesperson, waiting is losing. But for Google, slowness is a reason to ignore you.

Google’s “Core Web Vitals” update explicitly penalizes slow sites. If your “beautiful” template takes 5 seconds to load because of unoptimized images and heavy scripts, you are starting the race with a flat tire.

We speak robot

At Devstate, we handle the translation.

  • Automated Schema: We bake structured data into every page.
  • Semantic Perfection: We use the right tags for the right content, making your site a textbook example of logical structure.
  • Sitemap Automation: As you add content, your roadmap for Google updates automatically.

Test your code with our audit. Stop writing for humans on a platform that robots cannot read.

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