The hidden cost of 'free' website builders

Wix and Squarespace promise freedom, but they lock you into a golden cage. Find out why relying on a restrictive platform is a dangerous business strategy.

The hidden cost of 'free' website builders
Kevin Bosteels
Business Strategy Vendor Lock-in SEO

Key Takeaways

  • You do not own your code or data
  • Platform migration is deliberately difficult
  • Monthly costs scale poorly as you grow

It always starts the same way. “Start for free,” the ads say. “Drag, drop, done.”

Six months later, you’re paying $45/month for “essential” features, your site loads like a snail, and you realize a terrifying truth: You are trapped in a system you can’t control.

You are building your business on a platform designed for hobbyists, not professionals. And you can’t scale.

The vendor lock-in trap

They make it easy to get in, but impossible to leave. See Why stop paying upfront for our take on ownership.

Want to move your site to a cheaper host? You can’t. You can’t export your code. If you stop paying them, your business disappears from the internet. All your design work, all your SEO traction; gone.

At Devstate, we believe in digital sovereignty. When we manage your site, you get freedom. We don’t trap you in a proprietary builder. You own your data and brand. We retain you with service quality, not handcuffs.

The “plug-in” tax

The base price is a mirage.

  • Want to remove their branding? Pay extra.
  • Need a professional email? Pay extra.
  • Want advanced analytics? Pay extra.
  • Need better SEO tools? Pay extra.

What looked like a cheap $15/month solution quickly spirals into hundreds of dollars a year for a site that still looks like a template.

Generic = invisible

Your customers are smart. They can spot a template from a mile away.

A generic website signals a generic business. If you struggle to differentiate yourself from competitors, your website shouldn’t look exactly like theirs because you both used the same “Business Blue” template.

We build bespoke digital identities. Every pixel is intentional. Every interaction is designed for your brand, not the lowest common denominator.

Stop compromising, start converting

Your website is an asset.

Invest in freedom. Don’t build your house on quicksand.

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