Key Takeaways
- • 53% of mobile users abandon sites taking >3 seconds
- • Every 100ms latency costs 1% sales
- • Core Web Vitals directly impact Google ranking
You have exactly 3 seconds.
That’s not a random number. It’s the threshold where 53% of mobile users abandon a site. If your website takes 4 seconds to load, you haven’t just lost a visitor; you’ve lost a potential client before they even saw your logo.
In the digital economy, speed isn’t a “tech feature.” It’s revenue.
The cost of latency
Amazon found that every 100ms of latency cost them 1% in sales. You might not be Amazon, but the psychology is identical. We have been conditioned to expect instant gratification. When a page hangs, trust erodes immediately.
A slow site whispers to your customer: “We don’t care about your time.”
At Devstate, we engineer for the sub-second. We don’t use bloated page builders that drag megabytes of useless code into the browser. We build on High-Performance Architecture that ships zero JavaScript by default. The result? Pages that load in the blink of an eye.
Google’s ultimatum
It’s not just humans who hate waiting. Google hates it too. As we discuss in Google speaks code, speed is the foundation of visibility.
With Core Web Vitals, page experience is a ranking factor. If your site shifts layout while loading or takes too long to become interactive, Google pushes you down the search results. You could have the best content in the world, but if it’s served slowly, it’s invisible.
We build fast by default
We don’t “optimize” a slow site later. We build speed into the DNA of every project.
- Static HTML: Pre-rendered for instant delivery.
- Edge Caching: Content served from servers closest to your user.
- Next-Gen Images: Automatic WebP conversion for smaller file sizes without quality loss.
Don’t let a loading spinner be the reason you lose a deal.
Test your speed and check our plans. Your business deserves a website that moves as fast as you do.