Key Takeaways
- • Google prioritizes 'freshness' in ranking
- • Outdated plugins are major security risks
- • Old content signals a defunct business
You launched your website three years ago. It was beautiful. You paid the invoice, dusted off your hands, and went back to work. You haven’t touched it since.
Now, you wonder why the phone has stopped ringing.
The answer is brutal but simple: Your website is dead.
The freshness factor
Google is obsessed with “freshness.” As explained in Google speaks code, robots ignore stagnant data. It prioritizes sites that are alive: changing, growing, updating. If your last update was in 2023, Google assumes you are irrelevant. You drift into the digital abyss, pushed down by competitors who published a blog post yesterday.
Security rot
Software ages like milk, not wine.
That plugin you installed two years ago? It has three known vulnerabilities today. By “setting and forgetting” your website, you are essentially leaving your front door unlocked in a bad neighborhood. It’s not a matter of if you get breached, but when.
The trust signal
Imagine walking into a store where the “New Arrivals” sign is faded and the products are covered in dust. You walk out.
Your website is your digital storefront. A “Latest News” section with a post from 2021 screams: “We are out of business.” It tells potential clients that you don’t care about details. And if you don’t care about your own business, why would you care about theirs?
Keep the lights on
At Devstate, we don’t just build; we maintain.
- Weekly Updates: We patch security holes before they become problems.
- Content Growth: We add fresh signals to keep Google interested.
- Uptime Monitoring: We know your site is down before you do, and we fix it.
A website is not a statue. It’s a garden.
Choose growth. Tend to it, or watch it wither.