Key Takeaways
- • Preserve cash flow for growth
- • Full tax deductibility (OpEx)
- • No obsolescence risk
- • Lower risk for new ventures
Most companies burn their entire marketing budget on day one.
They pay €5,000 to €10,000 upfront for a website. This kills your cash flow immediately. Money you could have used for inventory, marketing, or hiring.
Smart companies don’t buy depreciating assets; they lease performance. At Devstate, we call this Website as a Service (WaaS).
The old model: Capital destruction
Here’s how traditional web projects work: You pay a massive lump sum upfront, anywhere from €3,000 to €10,000 for a professional site. This immediately hurts your liquidity, tying up cash you could use for inventory, marketing, or hiring.
But it gets worse. Unlike real estate or equipment, a website doesn’t hold its value. The moment it launches, it starts depreciating. Design trends change. Technology evolves. Competitor sites get better.
In three years, that €5,000 investment looks dated and you’re facing another €5,000 bill for a complete redesign. You’re stuck in an expensive cycle.
The new model: Investing in growth
Website as a Service (WaaS) flips this model on its head. Instead of a huge upfront investment, you pay a manageable monthly fee, just like you do for your phone service or cloud software.
Here’s why this makes business sense:
Preserve Your Cash Flow: Keep thousands in your bank account for the things that grow your business: marketing campaigns, inventory, or hiring that extra team member. Your website shouldn’t drain your working capital.
Tax Efficiency: Monthly service fees are 100% deductible as operating expenses in the year you pay them. Large capital expenditures need to be depreciated over several years. Your accountant will appreciate the simpler approach.
Zero Obsolescence Risk: With traditional websites, you’re gambling that your €5,000 investment will still look good in three years. With WaaS, your subscription includes continuous evolution. We keep your design modern and your technology current. No “redesign projects” ever again.
Try Before You Commit Big: Starting a new business? Testing a new market? A subscription model means you’re not risking thousands on a digital presence you haven’t validated yet. If you need to pivot, you haven’t lost a huge sunk cost.
What does this look like in real numbers?
Traditional approach over 3 years:
- Initial build: €5,000
- Hosting: €30/month × 36 = €1,080
- Updates and fixes: €500/year × 3 = €1,500
- Total: €7,580 (mostly upfront)
WaaS approach over 3 years:
- Monthly service (Foundation): €69/month × 36 = €2,484
- Everything included (hosting, updates, support, evolution)
- Total: €2,484 (spread evenly)
You save money AND preserve cash flow. It’s not even a close call.
Built for how business actually works
As a business owner, you know that flexibility matters. Markets change. Your services evolve. Customer needs shift. Your website should evolve with you, not hold you back because you sunk too much money into a static solution.
Professional, high-performance websites starting at €69 per month.
The nuance of ownership
You rent our High-Performance Infrastructure, but you keep your data. If you stop, you take your content with you. You only lose the engine that makes it fast.